The News Journalist will cover campaigns in order to get information about the "race" to the public. They use what is called polls to keep up with who the viewers are supporting the most. Journalists tend to report small changes from one poll to the next as a display of actual change in voters' preferences rather that as a reflection of the survey.
The news will tend to get behind one particular candidate and push for them and in my opinion try and persuade the viewers to back the same candidate. They will start focusing more on the "race" than on the actual issues and platforms that the candidate support.
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